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Best Apps for Buying Fractional Shares: A Comprehensive Guide

Felix Prehn

Published on March 18, 2025

Fractional shares have revolutionized investing, making it possible for anyone to own a piece of high-value stocks with minimal capital. This guide will help you navigate the world of fractional investing, comparing the top apps and providing expert insights to kickstart your investment journey.

Understanding Fractional Shares

Fractional shares allow investors to purchase a portion of a stock, rather than a whole share. This innovation has several key benefits:

Accessibility

  • Invest in expensive stocks with as little as $1
  • Participate in the growth of major companies like Amazon or Google
  • Lower barrier to entry for new investors

Diversification

  • Spread investments across multiple companies, even with limited capital
  • Reduce risk through broader market exposure
  • Create a balanced portfolio regardless of budget constraints

Affordability

  • Implement dollar-cost averaging strategies with small, regular investments
  • Build a portfolio gradually without large upfront costs
  • Automate investments to consistently grow wealth over time

Flexibility

  • Allocate funds precisely according to investment strategy
  • Fine-tune portfolio percentages without constraint of whole shares
  • Adapt quickly to changing market conditions or personal goals

Top Fractional Share Apps Compared

App NameMinimum InvestmentCommissionAvailable AssetsResearch ToolsAccount TypesRobinhood$1$0Stocks, ETFs, Options, CryptoBasicIndividual, Cash ManagementFidelity$1$0Stocks, ETFs, Mutual FundsAdvancedIndividual, Joint, IRA, 401(k)Charles Schwab$5$0S&P 500 StocksIntermediateIndividual, Joint, IRASoFi Invest$1$0Stocks, ETFs, CryptoBasicIndividual, IRAPublic.com$1$0Stocks, ETFsBasic + SocialIndividualM1 Finance$100 account minimum$0Stocks, ETFsBasicIndividual, Joint, IRA

In-Depth App Reviews

Robinhood: User-Friendly Fractional Investing

Key Features:

  • $1 minimum investment
  • Commission-free trading
  • Access to stocks, ETFs, options, and cryptocurrencies
  • User-friendly mobile app
  • Real-time market data and news

Pros:

  • Intuitive interface ideal for beginners
  • No account minimum
  • Instant deposit feature for quick investing
  • Cash management account with debit card

Cons:

  • Limited research tools compared to some competitors
  • No mutual funds or bonds available
  • Customer service can be slow at times

Fidelity Investments: Comprehensive Fractional Share Platform

Key Features:

  • $1 minimum investment
  • Commission-free trading
  • Access to stocks, ETFs, mutual funds, and more
  • Advanced research and educational tools
  • Multiple account types available (Individual, Joint, IRA, 401(k))

Pros:

  • Extensive research and educational resources
  • Wide range of investment options
  • Strong customer service
  • No account fees or minimums

Cons:

  • Mobile app can be overwhelming for beginners
  • No cryptocurrency trading

Charles Schwab: Established Broker with Fractional Capabilities

Key Features:

  • $5 minimum investment
  • Commission-free trading
  • Access to S&P 500 stocks
  • Comprehensive research tools
  • Multiple account types available

Pros:

  • Strong reputation and financial stability
  • Excellent customer service
  • Robust educational resources
  • Integration with other Schwab products

Cons:

  • Limited to S&P 500 stocks for fractional shares
  • Higher minimum investment compared to some competitors

SoFi Invest: All-in-One Financial Platform with Fractional Shares

Key Features:

  • $1 minimum investment
  • Commission-free trading
  • Access to stocks, ETFs, and cryptocurrencies
  • Basic research tools
  • Individual and IRA accounts available

Pros:

  • Integration with other SoFi financial products
  • Free financial planning sessions
  • Automatic rebalancing in automated investing accounts
  • User-friendly interface

Cons:

  • Limited investment options compared to some competitors
  • Basic research tools

Public.com: Social Investing with Fractional Shares

Key Features:

  • $1 minimum investment
  • Commission-free trading
  • Access to stocks and ETFs
  • Social investing features
  • Basic research tools plus community insights

Pros:

  • Unique social investing experience
  • Transparent and educational approach
  • Easy-to-use interface
  • Themed investment collections for easy diversification

Cons:

  • Limited investment options (no mutual funds or bonds)
  • Basic research tools

M1 Finance: Automated Investing with Fractional Shares

Key Features:

  • $100 account minimum
  • Commission-free trading
  • Access to stocks and ETFs
  • Automated investing and rebalancing
  • Individual, joint, and IRA accounts available

Pros:

  • Unique “pie” based portfolio management
  • Automated rebalancing
  • Flexibility to create custom portfolios or use expert-curated pies
  • Integration with M1 Borrow and M1 Spend

Cons:

  • Higher account minimum compared to some competitors
  • Limited trading windows (once or twice per day)
  • No mutual funds or bonds available

Risks and Considerations

Market Volatility

Limited Voting Rights

  • Fractional shareholders typically don’t have voting rights in company decisions
  • May not be a concern for small investors but worth noting for those interested in corporate governance

Potential for Overtrading

  • Ease of buying fractional shares may lead to more frequent trading
  • Can result in higher transaction costs and potential tax implications
  • Importance of sticking to a well-planned investment strategy

Liquidity Concerns

  • Possible delays or price discrepancies when selling fractional shares compared to whole shares
  • Most major brokers have systems in place to mitigate these issues
  • Consider the potential impact on short-term trading strategies

Dividend Complications

  • Dividends are typically paid out proportionally for fractional shares
  • Process can be more complex and may vary between brokers
  • Importance of understanding each platform’s dividend handling policies

Tax Implications

Capital Gains

  • Profits from selling fractional shares are subject to capital gains tax
  • Tax rate depends on holding period (short-term vs. long-term) and income level
  • Importance of keeping accurate records of purchases and sales

Dividend Income

  • Dividends received from fractional shares are taxable, even if reinvested
  • May be qualified or non-qualified dividends, affecting tax treatment
  • Consider impact on overall tax strategy

Cost Basis Calculation

  • Brokers required to track and report cost basis of fractional shares
  • Can be more complex than whole shares due to multiple purchase points
  • Importance of understanding and verifying broker-provided cost basis information

Choosing the Right App for You

Consider these factors when selecting a fractional share app:

  1. Investment Goals: Long-term growth vs. short-term trading
  2. Investment Experience: Beginner-friendly vs. advanced features
  3. Research Needs: Depth of research tools and educational resources
  4. Additional Features: Pure investment app vs. integrated financial services
  5. Account Types: Availability of needed account types (e.g., individual, joint, IRA)
  6. User Interface: Intuitive and easy-to-navigate platform
  7. Customer Support: Responsive and helpful customer service

The Future of Fractional Share Investing

Emerging Trends

  • Increased adoption by major brokers
  • Growing interest from younger investors
  • Advancements in financial technology
  • Democratization of investing

Potential Developments

  • Expanded asset offerings, including international stocks
  • Integration with robo-advisory services
  • Enhanced social and community features
  • Improved educational tools and resources

Conclusion

Fractional share investing has opened up new possibilities for investors of all levels. By carefully considering your investment goals, risk tolerance, and preferred features, you can choose the right app to embark on your fractional investing journey. Remember to conduct thorough research, diversify your portfolio, and maintain a long-term perspective to maximize the benefits of this innovative investment approach.